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A guide for finding product-market fit

Lenny's Newsletter

In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? .” But it worked.”

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

We all remember that moment we discussed a certain product or brand over the phone with our friends and saw a Facebook ad for it the next minute! Technology like AI and machine learning can gather, segment, and analyze data also instantaneously and turn those numbers into actionable strategies that influence consumer behavior.

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How to validate your B2B startup idea

Lenny's Newsletter

Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. There are four ways to validate your startup idea—and it’s fairly clear which path you should take depending on your product and your experience in the problem space. Art by Natalie Harney. Forty percent (nearly half!)

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. Follow Michael on Twitter @BrennerMichael and Facebook.

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