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Is paid social advertising still worth it in 2023?

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Note: I sprinkled in some Google Search ads, too.) Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake.

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Email Open Rates Best Practices

SendX

For example, let’s say you’re targeting lightbulb manufacturers. According to HubSpot, Tuesday is the best day to send sales emails, followed by Monday and Wednesday, while the best time to send an email is between 8am and 10am, and 3pm and 4pm. There are infinite ways to segment email lists, but some popular examples include: a.

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The Ultimate Guide to TV Ads

Hubspot

For example, if a TV program has a rating of eight and an ad was run during four episodes, the ad campaign would have a GRP of 8 x 4 = 32. For example, the cost of a 30-second spot during The Big Bang Theory on CBS in 2015 was $344,827. We also recommend writing scripts in Google Docs for easy collaboration with other team members.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

One example, the word: Aware. Google invited Kevin to lecture their marketing executives—after they ‘Googled’ the term “ B2B Branding “ Check out Kevin’s recent Fast Company project, Face the Nation: How Sensory Logic Sees Secrets In Candidates’ Mugs. Mike Volpe – @mvolpe.

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