Metadata

SEPTEMBER 28, 2023

Note: I sprinkled in some Google Search ads, too.) Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

SendX

NOVEMBER 8, 2019

According to HubSpot, Tuesday is the best day to send sales emails, followed by Monday and Wednesday, while the best time to send an email is between 8am and 10am, and 3pm and 4pm. These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance.

Open Rate 257

Open Rate Practices Best Practices CAN-SPAM 257

Hubspot

NOVEMBER 7, 2018

We also recommend writing scripts in Google Docs for easy collaboration with other team members. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” Remember the emotional experience you want to convey, and weave that into your writing. Now, read your script out loud. Role-play with a teammate.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

JUNE 6, 2011

Google invited Kevin to lecture their marketing executives—after they ‘Googled’ the term “ B2B Branding “ Check out Kevin’s recent Fast Company project, Face the Nation: How Sensory Logic Sees Secrets In Candidates’ Mugs. Mike is the CMO at HubSpot in Boston, a marketing software company.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100