article thumbnail

3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Lead Generation: LinkedIn offers a variety of lead generation tools, including lead forms and conversion tracking, that can help law firms measure the effectiveness of their advertising campaigns and generate leads. Cost-effective: Compared to other advertising platforms, LinkedIn Ads can be a cost-effective option for law firms.

article thumbnail

3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Lead Generation: LinkedIn offers a variety of lead generation tools, including lead forms and conversion tracking, that can help law firms measure the effectiveness of their advertising campaigns and generate leads. Cost-effective: Compared to other advertising platforms, LinkedIn Ads can be a cost-effective option for law firms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

Video is by far one of the more popular marketing tools available. Here are some video creation tools to help you. Getting that top spot on the first SERP, even before the organic results, is one of the keys to gaining visibility, clicks, and conversions. YouTube Ads. Great, isn’t it? Google Ads. per click, $6.59

article thumbnail

The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). CPM (Cost per Mille). CPM, also known as cost per thousand, is the cost per one thousand impressions. Maximum Bid. Facebook Ads.

article thumbnail

How to Get Started with Performance Marketing

Outbrain

There are loads of performance optimization tools available on the market, but whichever you choose, give your campaigns time to gather data. Here are some of the key metrics and KPIs commonly used in performance marketing: CPM. CPM does not measure an action taken by viewers; it only determines the price of getting the ad shown.

article thumbnail

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Using the Keyword Tool on AdWords. If you're having trouble coming up with keywords for your business, the Google AdWords Keyword tool can help you come up with ideas. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Using the Traffic Estimator Tool.

Adwords 28
article thumbnail

20 Benefits of Advertising via Online Channels

Single Grain

However, digital ads can indirectly contribute to improving search engine rankings through the following ways: Increased website traffic Brand exposure and awareness Backlink acquisition Social signals and engagement Conversion optimization Search ads can be particularly helpful in outpacing the competition, which might outrank you in the SERPs.