EMagine B2B Blog

JANUARY 19, 2015

Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?” The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. The Cost Per Lead (CPL) in a PPC campaign is considered a KPI. CRM – Customer Relationship Management.

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Cost per Lead Work Management Marketing Management Paid Search Agency 40

Adobe Experience Cloud Blog

APRIL 5, 2010

CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. Having these apps on an iPad may work out great! . Calculators: On my iPhone I have a regular calculator, a WolframAlpha super calculator, and even an SEM calculator (think CPL, CPM). This will be useful on an iPad too.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

Digital B2B Marketing

JUNE 7, 2012

If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. CPL : Cost per Lead. Salesforce.com. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here? CPA : Cost per Action. PURL : Personalized URL.

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Paid Content Lead Ranking Cost Per Click Cost per Lead 100

LeanData

APRIL 8, 2015

However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. CPL: Cost-per-Lead. Learn more about how marketers can use APIs here. Learn more here.

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Paid Content Work Management Sales Management CMS Development 28