EMagine B2B Blog

JANUARY 19, 2015

The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. The Cost Per Lead (CPL) in a PPC campaign is considered a KPI. CTR – Click Through Rate. Like most things in life, the higher the CTR the better. CRM – Customer Relationship Management. WPO – Web Presence Optimization.

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Cost per Lead Work Management Marketing Management Paid Search Agency 40

Digital B2B Marketing

JUNE 7, 2012

UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. CPL : Cost per Lead. Salesforce.com. Activity intended to improve organic search rankings. PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. CPC : Cost per Click.

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Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. CPL: Cost-per-Lead. CTR: Clickthrough Rate. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. B2B: Business-to-Business. Companies that sell to other businesses.

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