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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SMB : Small and Medium Businesses. CPL : Cost per Lead. Salesforce.com. , this list will be updated with your additions. The Basics B2B : Business to business. You definitely already knew that one. SME : Subject Matter Expert. On occassion it may mean Small and Medium Enterprises. CPA : Cost per Action. PURL : Personalized URL.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CPL: Cost-per-Lead. SMB: Small-to-Medium Business. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. B2B: Business-to-Business. Companies that sell to other businesses.