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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. Calculators: On my iPhone I have a regular calculator, a WolframAlpha super calculator, and even an SEM calculator (think CPL, CPM). I love having these at my fingertips at all times without carrying around multiple devices.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. CPL : Cost per Lead. Salesforce.com. Generally used for paid media programs and calculated media cost divided by clicks. The most common pricing model for online banner advertising.