Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Determine if investing in directories is right for your company.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Let’s take a step back.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Act-On

FEBRUARY 26, 2024

The California Consumer Privacy Act (CCPA) is a law that imposes certain obligations around privacy and security on companies that collect personal information from California residents. Common examples of conversions include making a purchase, signing up for a newsletter, or requesting a demo. What is a Demand-Side Platform?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Metadata

JULY 13, 2021

We honestly believe that most demand gen teams will see a major impact by using Metadata. You don’t spend (or aren’t planning to spend) $10k/month+ in paid social ads. If you’re not spending at least $10k every month in paid social ads, Metadata might not be the right fit just yet. We’ll spare you the pitch slap.

Buy 98

Buy Cost per Lead Account Based Marketing Paid Social Agency 98

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). Security companies do this all the time with so-called “threat reports.” Am I signing up for a demo?

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Directive Agency

APRIL 22, 2022

On the other hand, the demand generation team has some pretty aggressive lead goals and time is running short, as always, to meet that goal before the quarter is out. The second, and less common way (at least for demand gen purposes) is to republish the same piece of content — an article, a video, an infographic, etc.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date?

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Metadata

DECEMBER 15, 2020

This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. Not a single person actually showed up to their demo. Any thoughts?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59