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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. The Digital Marketing group is also a space to share pieces of content (i.e., Search Engine Marketing Blog'

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How to Practice SEO and Accomplish a Strong ROI

Golden Spiral

When discovering which keywords to use throughout your search engine marketing (SEM) strategy, you need to uncover the keywords’ value for the potential customer and your company. Don’t work against yourself between marketing and sales. The cost per click (CPC) is $5.00. Defining the Scope of Your SEO.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar.

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LinkedIn Advertising Best Practices and Advanced Tips

Webbiquity

Setting Your Bidding Strategy Opinions are mixed on this, but the general consensus is that it’s usually best to leave this set to “Maximum delivery”—but really keep an eye on the cost per click. If that starts going above your target CPC (e.g., $15 It ends up costing more than just leaving the ad running.

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7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Need to sell your search engine marketing program to an executive?

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130 most important social media acronyms and slang you should know

Sprout Social

CPC – Cost per click. SEM – Search engine marketing. The practice of increasing visibility on search engines through paid ads. SEO – Search engine optimization. Often involves making improvements to your website content with the main goal of ranking higher in relevant search results.