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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. It has a high volume and high CPC.

Hubspot 101
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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48
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6 Tools that Integrate with Google Analytics to Support Brand Engagement

TrustRadius Marketing

Your site’s ranking on Google SERPs. These are all important metrics for measuring brand engagement at a basic level, but to truly understand your content’s effect on marketing goals, you have to go deeper. Cost Per Click (CPC). Reviewers are pleased with the CPC rates they have seen with their advertising campaigns. “

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6 Tools that Integrate with Google Analytics to Support Brand Engagement

TrustRadius Marketing

Your site’s ranking on Google SERPs. These are all important metrics for measuring brand engagement at a basic level, but to truly understand your content’s effect on marketing goals, you have to go deeper. Cost Per Click (CPC). Reviewers are pleased with the CPC rates they have seen with their advertising campaigns. “

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Every B2B company is investing in content marketing right now. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. Keyword difficulty (and CPC) has skyrocketed in most verticals. Josh is one of my closest friends and my marketing mentor. The outcome?

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

How to Find a Better Marketing Automation Solution Stop dreading your software. You deserve marketing automation that fits better with your team’s needs. The commission is usually based on the amount of clicks and/or leads delivered. What is Attribution in Marketing? What is Cost Per Click Advertising?

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.