Remove CPC Remove Information Remove Paid Social Agency Remove Twitter
article thumbnail

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? as billable events, whereas other platforms only count clicks on the delivery URL.

article thumbnail

The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. SlideShare.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to PPC

Hubspot

It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. Your keywords should inform your ad text.

article thumbnail

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Have you ever had any formal or informal paid advertising training or education? Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI.

article thumbnail

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume. A stat from Sirius Decisions said that 50-60% of the content a company creates is never used. The biggest mistake is the “unique point of view trap.” So what can you do?

article thumbnail

Paid Online Advertising for Professional Services: Which Platform is Worthwhile?

Hinge Marketing

Here is an overview of the most common paid social media platforms for advertising your professional services firms today. Many companies can get into a bidding war and end up paying inflated prices just to stay ahead of their competitor. Paid digital ads on Meta also create a higher level of campaign performance.

article thumbnail

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

Stay away from boring, plain, informational ads that look the same as every other ad out there. In AdWords, you can overlay user demographic information on top of your remarketing audiences to find the needles in the haystack. I set the budget for $25 per day and a max CPC bid of just 25 cents. How the heck does that work?