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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. So test it early to see which brings the highest CTR or lowest CPC and then use that one going forward.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. So test it early to see which brings the highest CTR or lowest CPC and then use that one going forward.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Featuring: @jdischler. On the matter of machine learning becoming more of a trend at Google, Dischler offers that this is perhaps simply how things will be.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Featuring: Kishore Kanakamedala of @Google. Flyer Extension and Flyer Carousel – This currently US-only feature is in pilot phase. SMX East 2017, Day 1.

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

It would be interesting to see how the results compare to Wordtracker URL Trends : Use URL Trends to find out how many sites are linked to your site as well as how many sites you link to. Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. Shows your competition and search volume.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

or "Click now for free samples!" Group: One of LinkedIn's best attributes is the groups that like-minded professionals join to discuss industry trends and topics. The two options you have for any pay-per-click advertising are 1) cost per click (CPC) , or 2) pay per 1,000 impressions (CPM). If so, CPM may be the way to go.

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

In this post, I will present a list of awesome paid, freemium (meaning that you need to pay only if you wish to use extra features) and free SEO tools to improve your Google ranking. Top Features: K eyword Ideas – Generate lots of low-competition keywords for your website.