article thumbnail

4 B2B Marketing Tips for Running Successful PPC Campaigns

Adobe Experience Cloud Blog

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. Don’t Allocate Budget Based Off CPA. Again, don’ let the front-end conversions like form-fills and CPA guide your decisions. B2B keywords can be a lot more expensive than B2C keywords.

PPC 48
article thumbnail

3 Tips for Getting More Value from Your Landing Pages

Unbounce

Additional conversion data can support Cost Per Acquisition (CPA) bidding. Marketing automation platforms such as Marketo or Pardot get more powerful with more data as well. Google Ads integrations for Salesforce , Hubspot , Marketo , Pardot , and others can be found with a quick Google search or each tool’s documentation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

Web personalization, like Marketo Web Personalization , is a solution to this problem. You’ll then be asked to provide a campaign budget and cost per acquisition (CPA) goal. It will select relevant targeting and optimize all elements to hit a conversion rate that matches your CPA goal. What are your best AdWords tips and “hacks?”

Adwords 134
article thumbnail

The Most Common Demand Generation Mistakes That Sabotage Your Success

Adobe Experience Cloud Blog

Top-of-the-funnel metrics like cost per click (CPC), cost per acquisition (CPA), and cost per lead (CPL) are important factors as they provide a basic indicator of how successful your programs are and can be leveraged to optimize programs, but they are not the only factors.

article thumbnail

How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy

Adobe Experience Cloud Blog

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. Marketo describes lead scoring in its Definitive Guide To Lead Scoring as a methodology for ranking leads in order to determine their sales-readiness.

article thumbnail

Think Creatively About Your Search Ads With These Top Questions

Adobe Experience Cloud Blog

Cost-per-acquisition (CPA) bidding is well suited to clients who want to maximize their number of lead conversions at a given target and maximum CPA. Think Creatively About Your Search Ads With These Top Questions was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

article thumbnail

How to get executives to buy into an ABM program

Rollworks

Depending on which ABM provider you choose , you can link your existing Marketo, or Salesforce instance directly into the ABM platform. In our own ABM campaign , for instance, we saw a 41% decrease in cost-per-acquisition (CPA) in our personalized ads compared to our standard non-personalized ads.