4 B2B Marketing Tips for Running Successful PPC Campaigns
Adobe Experience Cloud Blog
JANUARY 10, 2017
Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. Don’t Allocate Budget Based Off CPA. Again, don’ let the front-end conversions like form-fills and CPA guide your decisions. B2B keywords can be a lot more expensive than B2C keywords.
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