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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

When determining your budget, take into account: Overall campaign goals Target audience size Anticipated ad reach Average customer order value or lifetime value One way to calculate the cost of a lead or customer is to use the Cost Per Lead (CPL) or Cost Per Acquisition (CPA) metrics.

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Quick Wins: Choosing Your Keywords

Ledger Bennett

Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. It’s crucial to find keywords relevant to your landing pages to avoid the wrong people clicking irrelevant keywords – this would ultimately increase your CPA (Cost per acquisition) and overall spend. Why does it matter?

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. This is a Google study showing the high click-through rates (CTR) a few days after seeing retargeting ads. This is a Google study showing the high click-through rates (CTR) a few days after seeing retargeting ads.

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How to Define & Measure Social KPIs – Part 4

Valasys

In the previous 3 parts of the blogs created on Social Media KPIs , we discussed the vitality of defining & measuring the impactful Social KPIs for 2019 for the platforms such as Facebook, Twitter & Instagram. In general, a lower CPA may be associated with a higher ROI. LinkedIn KPIs. Video Views: .

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The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. You can set a CPC for each ad group that you create. Quality Score.

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Social Media Marketing Terms You Need to Know

ClearVoice

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. Twitter – Launched in 2006, Twitter is considered a microblogging social networking platform because of its 280-character limit restriction, which is ideal for real-time updates around the world.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. I used this data to re-run the calculations and see how much a Quality Score higher than 5 saves you on CPC compared to the average advertiser. Now, a Quality Score of 6 decreases your CPC by 16.7%.