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Trends and Statistics in the Automotive Aftermarket Industry

Porch Group Media

Reach Out to New Movers. Using new mover marketing strategies can boost both your customer acquisition and retention strategies. 85% of movers use the first vendor that contacts them, so be sure to get your offers in front of new consumers to the area before your competition has the chance.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data. That’s right, intent delivered to your doorstep continuously throughout the day.

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An Expert’s Guide to How to Get SEO Right

Convince & Convert

Andrew: Of course, with increased investment comes an increase in hours spent on your campaign. Now, of course, not all businesses have the luxury of being able to do both SEO and PPC. What should I expect instead from my SEO vendor? You should make sure your SEO vendor follows these instead of giving ranking guarantees.

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The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. The first is the “personal network effect” that I’ve described previously.

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How to Implement Your Content Marketing Strategy

Content Standard

Your content marketing program’s business goals need not be predictable, short-term monetary needle-movers. A deep knowledge of your chosen schema is the first step to a successful execution of your content marketing strategy. It must have a clearly defined purpose, a mission, and a set of business goals. Share Your Plan.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Your prospects are bombarded with pitches from different vendors. Broadly speaking, there are two types of intent data–first party and third party data: First party intent data includes all the actions people take on your owned digital properties. First party intent data can be extremely useful.

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How To Build a Rockstar B2B Marketing Team

6sense

The first section represents the very basics of B2B marketing that every team needs. Your PR/AR lead of course! This is the connector who is linked to every mover, shaker and influencer in your industry. The Messengers and Industry Experts. The Next-Generation Marketing Team. What got us here, won’t get us there.