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Contagion, Social Media, and Why Things Catch On

Convince & Convert

Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Everyone is always trying to put a dollar value on Facebook fans. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. How did you get involved in social media? . via Syncapse.

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How Technology Makes Entrepreneurship Easier Than Ever Before

Biznology

With a plethora of online courses , training programs, and resources, even the most inexperienced startup owner can learn the ropes and understand the industry they’re entering. Social networks connect with your target customers on a more personal level, helping you build an extensive community of loyal followers.

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How to Create a Thriving B2B Advocacy Community

Convince & Convert

Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. Stewart Brand.

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How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

“O n our main [Sprouts Facebook] page , where we see a lot of that great feedback and conversation from our fans, we’ve noticed that they use the ‘L-word’ a lot when they talk about Sprouts. And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds.

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Are you a social media marketing hunter?

Biznology

Are they on social media? Are they on Facebook for real or are they really on LinkedIn ? And to be even more practical, can you use social media as a way to convert a weak tie online via a social network into a key contact that you then are able to make in person into a friendship and finally into the trusted inner-circle?

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

The Happy B h ladies have become known for their amusing antics in line with their brand image, including passing out 600 hot pink thongs to anyone who liked their Facebook page on the spot at the New York Wine Expo in 2012 and offering the chance to win a pair of SheBalls at the Boston and New York Wine Expos this year. via MarketingCharts.

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Behind the Curtain of a Sports Social Media Giant

Convince & Convert

Social media, it seems, has not killed the blogosphere. It will be interesting to see how these blogs do during the course of the season. Holy Social. community (unlike Facebook, Twitter, Instagram) is not gated, so users don’t necessarily know the anonymous people who are interacting with them.