article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Leads don’t just magically appear in a company’s CRM (though, that would be nice!). There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others. Customer Relationship Management (CRM). Outbound Prospecting. Company Blog.

article thumbnail

Why ZoomInfo is Acquiring Clickagy

Zoominfo

In the last year alone, we’ve had literally hundreds of thousands of conversations with customers and prospects and one thing is clear—they want intent data to live at the core of how they go to market. B2B sellers and marketers go-to-market with intent by targeting accounts —not specific people at those accounts.

Zoominfo 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!). There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others. Company Blog SEO’s best friend: the blog post.

article thumbnail

Job responsibilities of 4 marketing technologist roles: marketers, operations, analytics, and makers

chiefmartech

We still have a ways to go on security and privacy, but we’re headed in the right direction. Marketing Operations Job Responsibilities. It’s worth pointing out that tech-savvy marketers spend a lot of time working in their marketing automation platforms (MAP) and CRM/CDP tools — 75% and 59% respectively.

article thumbnail

More Systems for Business-to-Consumer Marketing Automation

Customer Experience Matrix

I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. Sister company offers printing, direct mail and physical fulfillment.

article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Of course not.

article thumbnail

GDPR and Digital Marketing: What Do You Need To Know?

Strategic-IC

Does this affect non-EU marketers? Of course, once Brexit has been finalised, the UK will no longer be a part of the European Union - however, this does not mean that UK marketers can ignore GDPR. With opt-in becoming a mandatory requirement, marketers must ensure any on-site forms (current and future) are made compliant.

Planning 101