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The Lead Generation Strategy Guide

Zoominfo

A lead is defined as any prospect who indicates interest in a company’s product or service. Leads don’t just magically appear in a company’s CRM (though, that would be nice!). There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others.

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Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future. The first wave of marketing automation features for social media is now several years old. Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them.

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More Systems for Business-to-Consumer Marketing Automation

Customer Experience Matrix

I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. RedPoint – a suite of tools for database building, campaign management, and analytics.

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Customer Data Platform Discussion with David Raab

Porch Group Media

Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. We’re going to get a broad variety of intel and insight on the Customer Data Platform market with the inventor of the CDP market, David Raab, who’s head of the CDP Institute.

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The Lead Generation Strategy Guide

Zoominfo

A lead is defined as any prospect who indicates interest in a company’s product or service. B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Marketing Campaigns Campaigns are what make companies memorable. What is a Lead? Pretty simple, right?

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

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Job responsibilities of 4 marketing technologist roles: marketers, operations, analytics, and makers

chiefmartech

This revealed the interesting differences between these roles in responsibilities, skills, tools, purchasing, and more. Overall Marketing Technologist Job Responsibilities. We still have a ways to go on security and privacy, but we’re headed in the right direction. Marketing Operations Job Responsibilities.