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More Systems for Business-to-Consumer Marketing Automation

Customer Experience Matrix

I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. Sister company offers printing, direct mail and physical fulfillment.

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The Lead Generation Strategy Guide

Zoominfo

Leads don’t just magically appear in a company’s CRM (though, that would be nice!). There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others. Customer Relationship Management (CRM). Marketing Automation Platform (MAP).

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The Lead Generation Strategy Guide

Zoominfo

B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!). There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others. Company Blog SEO’s best friend: the blog post.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

In the last year alone, we’ve had literally hundreds of thousands of conversations with customers and prospects and one thing is clear—they want intent data to live at the core of how they go to market. B2B sellers and marketers go-to-market with intent by targeting accounts —not specific people at those accounts.

Zoominfo 246
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Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future. The first wave of marketing automation features for social media is now several years old. Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them.

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Job responsibilities of 4 marketing technologist roles: marketers, operations, analytics, and makers

chiefmartech

We still have a ways to go on security and privacy, but we’re headed in the right direction. Marketing Operations Job Responsibilities. It’s worth pointing out that tech-savvy marketers spend a lot of time working in their marketing automation platforms (MAP) and CRM/CDP tools — 75% and 59% respectively.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”  Markets by the Numbers.