article thumbnail

Should You Outsource Your Social Media Efforts?

Online Marketing Institute

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

article thumbnail

10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

And while these must have cost a fair bit more than a typical event brochure, Casie says the unique packaging really helped to win her over. As an example, Andrew suggests watching this video on YouTube that recently went viral: Vance’s Incredible 365-day Transformation. . — Casie Gillette (@Casieg) January 31, 2019.

Lead Gen 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 creative lead gen examples sourced from marketing legends

Unbounce

And while these must have cost a fair bit more than a typical event brochure, Casie says the unique packaging really helped to win her over. As an example, Andrew suggests watching this video on YouTube that recently went viral: Vance’s Incredible 365-day Transformation.

article thumbnail

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

The problem with market research though is its drastically high costs. It translates to cost saving.&# Jamthe argues that social media’s cost savings come in its ability to get market feedback and even new product ideas at a fraction of the cost. It should be different for B2B, and it needs to be about real ROI.

article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Strengthen a Campaign In some recent cases, SMBs have been known to exclusively use social media as a marketing tool, as costs are low and usually limited to the time spent cultivating an involved community.

article thumbnail

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. Privacy policy - A clear description of a website or company’s policy on the use of information collected from and about website visitors and what they do, and do not do, with the data.

article thumbnail

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. Privacy Policy - A clear description of a website or company’s policy on the use of information collected from and about website visitors and what they do, and do not do, with the data.