article thumbnail

Choosing a Content Marketing Partner: 9 Factors to Consider

Content Standard

Research tools such as Gartner’s Magic Quadrant can help you evaluate the features and functionality of some of the industry’s leading content marketing platforms. Collaboration with content marketing partners works best when it’s flexible enough to adjust to brand-specific marketing needs.

article thumbnail

Marketing and Web Security: How Marketers Can Mitigate Risk

Adobe Experience Cloud Blog

The talent gap is so large that Gartner predicts by 2020, “60% of digital businesses will suffer major service failures due to the inability of IT security teams to manage digital risk.” Think of the World Wide Web as your neighborhood, your landing pages as your house, and an SSL certificate as the standard lock on your front door.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. That’s because the customer will change. More enterprises will adopt composable infrastructure.

article thumbnail

3 Ways to Ensure You Get the Marketing Budget You Need in 2018

Adobe Experience Cloud Blog

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. If we opened a new region, how much would it cost? of company revenue in 2016) to 11.3%

article thumbnail

Who are the Buyers of Cybersecurity Solutions?

Madison Logic

Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.

article thumbnail

The 12Ps of marketing technology (martech)

ClickZ

According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. In addition, technology projects run more efficiently and at lower cost when there is robust strategic planning. Marketing technology, in and of itself, is not a strategy. Marketing technology (martech) projects are notoriously hard.

article thumbnail

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But first… A Brief Rant.

CMO 203