Albacross

APRIL 24, 2019

Landing Pages and CTAs. A landing page is a crucial element of any successful lead generation strategy because it is the place where you capture the leads by collecting their contact information. This applies to not just websites and landing pages, but also PPC ads and email campaigns. Cost Per Lead.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Unbounce

MAY 5, 2022

You’ll learn what makes it unique as a platform, who’s using it, what kind of content to make, and—perhaps most significantly—how to direct people away from it and onto your landing page. There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. Branded content.

Paid Content 144

Paid Content Marketing Budget Landing Pages Cost Per Thousand 144

Content Standard

AUGUST 13, 2019

Content can be boosted across desktop, mobile, and tablet devices based on cost-per-impression (CPM) or cost-per-click (CPC) pricing. Marketers can choose either CPM or CPC pricing. There are three units available: Follower Ads: These promote your organization’s LinkedIn page to gain more followers.

Cost Per Click 72

Cost Per Click Linkedin Paid Search Agency Work Management 72

Single Grain

NOVEMBER 6, 2019

Google recently announced their Content Grouping feature in the Analytics dashboard, which is a tool that allows you to group together certain types of content (like “blog posts” or “white papers”) and view data for each group. In this case, you might want to reconsider how you built that landing page. Genius, right?

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96

PureB2B

OCTOBER 8, 2020

You can also optimize these ads for CPM and CPC. LinkedIn Company Page. Your LinkedIn company page is a great avenue for lead generation, so make the most of that space by developing your page so that compels users to perform a task like visiting your company website. The lead magnet can be downloaded from a landing page.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Runner-Up: Qvidian.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

PureB2B

OCTOBER 8, 2020

You can also optimize these ads for CPM and CPC. LinkedIn Company Page. Your LinkedIn company page is a great avenue for lead generation, so make the most of that space by developing your page so that compels users to perform a task like visiting your company website. The lead magnet can be downloaded from a landing page.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48

Webbiquity

AUGUST 18, 2012

Businesses with 40+ different landing pages/offers generate 10X more leads than those with five or fewer landing pages, and those with 200 or more total blog posts generate 3.5X Why content marketing matters: 44% of traditional outbound direct mail is never opened, which is a waste of budget, paper and postage.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

AUGUST 26, 2010

How to set up a Facebook fan page that works by Direct Creative Blog. Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. How do you do it?

Facebook 100

Facebook Search Marketing Advertisements Advertising 100