Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)
LeadSquared
JULY 22, 2014
Once you get the hang of it, you should go for CPM optimized for website conversions. Since these are lead generation ads, you would choose website conversions as goal. However, if you are running your right column ads, then always go for CPC, not CPM. Can I draw a direct co-relation between lead generation and revenue?
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