Metadata

JANUARY 18, 2023

Case in point: Businesses that advertised aggressively during the 1980s recession had sales 256% higher than those who didn’t. Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more. You can’t afford this in a down economy. What about referrals?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

NuSpark Consulting

AUGUST 9, 2015

As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services. Learn more about this effective but underrated lead generation tactic. Below is a visual example.

Co-Registration 100

Co-Registration Lead Generation Tactics Sales Qualified Leads 100

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! Both campaigns were targeting the same ABM audience and promoted the downloadable content with the same copy and creatives. Other blogs that may interest you.

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Oktopost

JANUARY 17, 2024

Demand generation is not just about the journey. Tracking metrics and proving ROI from demand generation has been historically tricky. Building a trackable funnel starts with knowing your key demand generation metrics and creating a strategy to track these over time.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 62

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. It helps in developing account-specific insights and in generating specific contacts for those accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . But demand generation for those products is even harder. That’s where a demand generation guide comes in. In this blog, we’ll tell you everything there is to know about your demand generation business. What Is Demand Generation? .

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Metadata

JUNE 9, 2020

You envision a future and funnel full of quality leads, pipeline, and revenue. Adding a ton of tangible take-home value to decision-makers in your target accounts. This content asset checks all of the boxes for generating quality demand and pipeline. Your ICP and Target Accounts have to check this thing out!

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Metadata

JANUARY 3, 2024

Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you. 75% of respondents to a World Federation of Advertisers (WFA) survey said their budgets were under “heavy scrutiny” in 2023. If your budget did fall, keep reading. We have some tips you’ll want to know.

Acquisitions 52

Acquisitions Cost Cost Per Click Cost per Lead 52

Single Grain

APRIL 24, 2023

Strategy: Optimize Digital Strategies Instead of relying on a traditional lead gen process, we implemented digital strategies that optimized sales funnel marketing. We focused on two core digital marketing strategies: search engine marketing and social media advertising. First, they targeted countries whose traffic had no value.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Circle Studio

OCTOBER 12, 2017

testing two versions of a landing page or email and choosing the version that leads to more conversions. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. It coordinates personalized marketing and sales efforts targeted at specific, named accounts.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

SnapApp

APRIL 25, 2018

Websites and emails have to work harder and be more strategic about who they're targeting. . Translating business concepts into Vietnamese helped me better relate to my international clients who aren't native English speakers.yet target English-speaking audiences. . . traditional social media advertising like buying Facebook ads).

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Websites and emails have to work harder and be more strategic about who they’re targeting. Translating business concepts into Vietnamese helped me better relate to my international clients who aren’t native English speakers…yet target English-speaking audiences. Margaret Kelsey. A ppcues | Head of Content Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Vidyard

SEPTEMBER 18, 2019

Cut costs: Videos can lower your cost per lead 19%. Improve SEO: Video in email increases site traffic, which can have an impact on SEO , and clicks—video users get 41% more search traffic than non-users. Targeted emails. For example: Email blasts. Event invites. Event follow-ups.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

You can use videos to provide news roundups, advertise events, provide event follow-up, explain products, announce a new release, or offer a tutorial. Get the Sales Team Using Video Now that marketers own the entire funnel, it’s time for us to help our friends in sales.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

accelerate agency

FEBRUARY 26, 2023

The agency produces high-quality content and gets it in front of your target audience at the right time. You’re advertising to people who are actively searching for a similar service. This involves creating content that your target audience is likely to engage with, and building authority and trust.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The agency produces high-quality content and gets it in front of your target audience at the right time. You’re advertising to people who are actively searching for a similar service. This involves creating content that your target audience is likely to engage with, and building authority and trust.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The agency produces high-quality content and gets it in front of your target audience at the right time. You’re advertising to people who are actively searching for a similar service. This involves creating content that your target audience is likely to engage with, and building authority and trust.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

PathFactory

SEPTEMBER 5, 2018

Effective targeting, messaging, testing and optimization are all worthy challenges on their own. Emily Thurman , VP of Demand Generation at AlienVault. We run awareness campaigns targeted to C-level audiences. We lean more heavily on advertising as an awareness and reach channel. But to really master it is an art.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40