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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. It has a high volume and high CPC.

Hubspot 101
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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48
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6 Tools that Integrate with Google Analytics to Support Brand Engagement

TrustRadius Marketing

Your site’s ranking on Google SERPs. These are all important metrics for measuring brand engagement at a basic level, but to truly understand your content’s effect on marketing goals, you have to go deeper. Cost Per Click (CPC). Email open, click through, response, and forwarding rates. Social shares.

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6 Tools that Integrate with Google Analytics to Support Brand Engagement

TrustRadius Marketing

Your site’s ranking on Google SERPs. These are all important metrics for measuring brand engagement at a basic level, but to truly understand your content’s effect on marketing goals, you have to go deeper. Cost Per Click (CPC). Email open, click through, response, and forwarding rates. Social shares.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

How to Find a Better Marketing Automation Solution Stop dreading your software. You deserve marketing automation that fits better with your team’s needs. The commission is usually based on the amount of clicks and/or leads delivered. What is Attribution in Marketing?

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Every B2B company is investing in content marketing right now. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. Keyword difficulty (and CPC) has skyrocketed in most verticals. Josh is one of my closest friends and my marketing mentor. The outcome?

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

A strategy-first mindset ensures that every decision, from content creation to lead nurturing, aligns with the bigger picture. Set Clear Objectives Define your goals – whether it’s lead generation, brand awareness, or thought leadership. Cost Per Click (CPC): Determine the cost of each click on your ads.