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Automating PPC with the New Google Ads

QuanticMind

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Google Ads represent yet another step away from cost-per-click and a step toward other metrics. Automate Your PPC Campaigns.

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What is Programmatic Digital Advertising?

Digilant

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). .

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Want to Insert Ads Into Your iPad-Enabled, HTML5 Videos? There’s a Service for That

readwrite

There’s also DoubleClick integration for those who use it. A few of mDialog’s features, including CPC and interactive overlays have yet to arrive. That last feature is incredibly easy-to-use thanks to an integrated Google map. Drop a pushpin, set the radius in miles. Others are sure to follow.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad).

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration. With 689 million monthly active users, TikTok has even surpassed: Snapchat (498 million).

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

pictured: Bart Heideman, Global Product Lead, Conversions for @google ). Evaluate your performance – Google recommends focusing on the most important indicators to your business (namely conversions or revenue), rather than focusing on “secondary” indicators such as CPC. DoubleClick Search and Smart Bidding.

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