QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Google Ads represent yet another step away from cost-per-click and a step toward other metrics. Automate Your PPC Campaigns.

PPC 40

PPC Ads Google Automation 40

Inbox Insight

DECEMBER 18, 2018

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA.

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66

Single Grain

JULY 16, 2021

In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration. With 689 million monthly active users, TikTok has even surpassed: Snapchat (498 million).

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

QuanticMind

MARCH 22, 2017

pictured: Bart Heideman, Global Product Lead, Conversions for @google ). First-click attribution attributes all conversions to the very first click in a journey, which presumably leads to a highly noise-filled set of metrics, and is not recommended for any merchants with a customer journey observed to be of any significant length.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40