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Why TikTok Ads Will Rise in 2022

DAGMAR Marketing

Below are critical statistics from HubSpot that marketers and advertisers should know about advertising on TikTok: There are over 120,768,500 TikTok users in the United States Around 43 percent of TikTok users are aged 18-24 TikTok has over 1 billion monthly users worldwide. What are TikTok Ads?

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

LinkedIn provides a wide array of advertising opportunities for B2B marketers to capitalize upon, which range from the in-built research library by LinkedIn, to core social networking & benefits of retargeted campaigns, to platform functionality for content marketing & advertising endeavors.

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Are Display Ads Worth Your Time? [Flowchart]

Hubspot

There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. There’s not much to love when you look at display ad performance in aggregate.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

The two options you have for any pay-per-click advertising are: Cost Per Click (CPC). You'll be charged each time someone clicks on your ad. Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option.

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The Scoop on Facebook Mobile Ads: Are They Working? [Data]

Hubspot

A short two weeks later, some preliminary research was released about the effectiveness of those mobile-only ads. We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook's desktop ads. So when we say "Facebook mobile ads," what exactly are we talking about?

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How to Design a Killer Facebook Advertising Campaign

Hubspot

You bid on the price you are willing to pay to have your ad displayed, and then you are either charged when someone clicks on your ad (cost per click), or you are charged per 1,000 people who see your ad using the CPM model (cost per thousand impressions). Connect with HubSpot :