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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

However, this doesn’t mean that all high-quality content is from well-tenured subject matter experts (SME). Positive website and creator reputation (could correlate with domain authority). The first component grades the writer or domain with the question, “Is the author an expert?”. Google accommodates for “everyday expertise.”

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6 Things AI Still Can’t Do in the Workplace 

DAGMAR Marketing

Until AI technology can also leverage subject matter expertise, this technology alone should not replace your valuable subject matter expert (SME). From leading training programs to workshops, these valuable touch points are how SMEs can effectively share their knowledge and spread it throughout the company.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Find interesting and unusual correlations in the attached dataset. Act as an SME Interview Co-Pilot An article about research must cover SME interviews , those primary sources of insights, anecdotes, and expertise. Identify trending themes, overlap, and contradictions in the attached files.

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Top Learnings Around Lead Generation from INBOUND 2020

SmartBug Media

In this session, John Lawson, CEO at ColderICE Media, highlighted the correlation between waitresses leaving a mint at the table and the tip left afterward. It is also important to feature the SME from the video so you can set expectations with the audience about video quality and what they are going to see.

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10 Most Effective Sales Productivity Tools for 2020: National Salesperson Day Special

Martech Advisor

Revenue Attribution Metrics TM is LevelJump’s biggest USP, correlating your rep’s activities with business KPIs. A rep may not have ready access to an SME, and there might be ambiguity about the small details that convert a customer. But remember, this is a Salesforce only tool.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

Being recognized for a job well done historically correlates with employee happiness. It was the 2016 winner of the "Marketing Campaign of the Year SME" category. And for such a brief statement, it packs a lot of punch -- especially with that "merit" part. After all, we all love merit-based recognition, especially at work.

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28 (of the) Best SEO Guides, Resources and Infographics of 2013

Webbiquity

Matt Peters breaks down the latest study into high-correlation factors for website rank. Step-by-step guide to my Google Panda penalty recovery by SME Pals. Glann Gabe (once more) presents three real-world case studies highlighting recovery from tanking rankings due to each of Google’s three most recent major algorithmic changes.

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