E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing
Marketing Insider Group
APRIL 5, 2021
However, this doesn’t mean that all high-quality content is from well-tenured subject matter experts (SME). Positive website and creator reputation (could correlate with domain authority). The first component grades the writer or domain with the question, “Is the author an expert?”. Google accommodates for “everyday expertise.”
Let's personalize your content