User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users
Hubspot
JANUARY 4, 2021
Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This opens up into another potential benefit: placement in Google's coveted "local pack."
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