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How to craft an effective AI use policy for marketing

Sprout Social

To effectively manage these risks, a company’s AI use policy should center around three key elements: Vendor risks Before integrating any AI vendors into your workflow, it is important for your company’s IT and legal compliance teams to conduct a thorough vetting process. What is the foundational layer?”

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The Responsible Approach to Generative AI

Content Standard

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. They are cloud-based platforms that allow users to interface with pre-trained AI models directly in an unstructured environment.

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Generative AI faces more regulatory and legal challenges

Martech

With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. Been using this private property to train its AI technology, including its chatbot, Bard.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Our report also found 98% of business leaders agree that companies need to better understand the potential of AI and machine learning (ML) technology for long-term success. Algorithmic bias and discrimination Since it learns from data, a poorly constructed or trained AI can demonstrate bias against underrepresented subsets of data.

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What’s behind the MarTechBot curtain?

Martech

Thanks to Marc Sirkin and the team at MarTech for allowing me behind the curtain of MarTechBot, providing insider access to how it’s being trained, the underlying tech, and the real-time learnings. That experiment demonstrated that training MarTechBot with this site’s content would result in customized answers for marketers.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing. Assessing ChatGPTs impact on key marketing functions 1. Get MarTech!

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7 Tips For Successful Lead Follow-up

Marketing Insider Group

The search term used and the content they found are big clues.” Representatives must be prepared for the follow up call, and have additional assets ready Training our representatives for the call is an integral part of the success of any program. This is clear when we set up our Tele follow-up program.