The New Marketing Accountability
Marketing Insider Group
OCTOBER 5, 2010
In my opinion, this is the main challenge with marketing today. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. In all those positions, I had to show and be accountable to end-to-end results. Most marketers have a “campaign point of view.
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