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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. The second report on social media and b2b marketing is from HubSpot. This white paper aims to change that perception of them. Stelzner on Vimeo.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. This white paper aims to change that perception of them. How do you drive more traffic?

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Focus on Content in B2B Marketing

Industrial Marketing Today

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Copyright © 2010 Tiecas, Inc. .&# (See Content Marketing – The Ultimate Cheat Sheet ).

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Entice them to continue receiving regular communications from you by offering a free white paper or a special report. of Tiecas, Inc.

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Turn Your Blog into a Lead Generating Machine

PureB2B

You might even be charged with copyright infringement! In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Worst case scenario?

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How to Turn Your Blog into a Lead Generating Machine

PureB2B

You might even be charged with copyright infringement! In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Worst case scenario?

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5 Legal Mistakes Your Agency is Making in the Pursuit of New Business (And How to Fix Them)

Hubspot

Absent that, at a minimum include IP ownership clauses in your proposal and pitch assets, and use copyright ownership notices on these materials and any spec creative produced. 3) Your agency recreates the legal paper trail every time it engages a new client.