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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Before we explore these key success factors and recommendations, let’s understand the current state of AI-powered CRM. Three foundations for strong AI-powered CRM 1.

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How to Make Your Team Believe in Content Marketing

Marketing Insider Group

Some companies have dedicated teams for content building, copyrighting and site optimizing; many do not. If you’re in the CRM market, other CRM tools are easily identifiable. Avoid a content marketing train wreck! You’ll need to consider a publishing cadence that works for your team’s bandwidth. Actively choose empathy.

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What’s behind the MarTechBot curtain?

Martech

Thanks to Marc Sirkin and the team at MarTech for allowing me behind the curtain of MarTechBot, providing insider access to how it’s being trained, the underlying tech, and the real-time learnings. That experiment demonstrated that training MarTechBot with this site’s content would result in customized answers for marketers.

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Want Better Answers From Generative AI? Write Better Prompts.

Salesforce Marketing Cloud

The main takeaway To get the most out of GAI and the generative pre-trained transformer (GPT) models that produce its conversational language, practice prompt engineering. Be careful of any copyright concerns and confirm that what GAI products give you isn’t plagiarized from another source. I don’t look at that as an intrinsic flaw.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. You have to train employees too.

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16 Business Tips You Need to Read

Hubspot

Host team trainings. To get started, adopt a tool or two, like a CRM, collaborative project management software, or time-tracking tool. Making sure trademarks and copyrights are in place isn’t the most fun part of keeping a business afloat, but it’s necessary as the digital world grows more crowded. Find a mentor.

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