Biznology

DECEMBER 8, 2017

You might consider AMP for informational blogs, wikis, or other static help documentation. But only a small percentage of our traffic and engagement results in this kind of conversion. In short, AMP pages are a non-starter for our marketing site. Not that AMPs are always a bad user experience. Some content formats load well in AMP.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

FEBRUARY 17, 2014

After a while, you’ll have to figure out what is the real difference between your social business platform, and all the communications and collaboration products that preceded it, like your intranet web content management system, your corporate wiki, your SharePoint or Lotus Notes, email and telephones.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Biznology

DECEMBER 15, 2011

The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Improved Conversions. Back to the Groundswell book, one of its ROI examples shows how ratings and reviews can improve conversion rates (i.e., Image via Wikipedia.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Biznology

JULY 12, 2012

In most organizations, the only way to move that knowledge from where it resides (your brain) to where it’s needed (somebody else’s brain), is via a conversation or an email exchange. There is very little re-use of that initial effort. I would guess that we are not even that lucky in our work lives.

Peer-to-peer 80

Peer-to-peer Wiki Cable Lock-In 80

Biznology

AUGUST 9, 2012

Ironically, once others realize that I’m more Brazilian than Asian, the conversations seem to fall into another stereotype: the “soccer-samba-beach” combo, where every person from Brazil is supposed to be like Disney’s José Carioca. There are multiple ways to feed the hub, and to consume the hub’s content.

Business 80

Business Wiki Enterprise Management Advertising Mediums 80

Biznology

SEPTEMBER 21, 2020

Digital transformation strategies require the conversion of existing manual, or semi-digital, processes to fully automated services that orchestrate core business activities. The band-aid solution of providing a wiki and hoping staff will ‘do the right thing’ and document their work just leads to a chaotic, repetitive mess.

Digital Transformation 197

Digital Transformation Enterprise Management Work Management Marketing Management 197

Biznology

DECEMBER 31, 2012

In reply to @markshaefer, I pasted the following two tweets: The gist of this conversation is that SEO haters, as I call them, have the wrong conception of SEO. The gist of the story is to build a wiki resource for related teams within IBM (PR, social business, and related web teams). Debunking the SEO Haters, Again.

SEO 80

SEO Wiki Consulting Search Marketing 80