Marketing Insider Group

AUGUST 3, 2010

These tools can all be used to monitor industry and competitive conversations. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

DECEMBER 7, 2010

Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing. In their research with 1,000 sales executives in the U.S.,

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

OCTOBER 26, 2010

It means having real conversations with them. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. No, not the kind of listening that will allow us to be more efficient in sending unwanted messages.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

AUGUST 17, 2010

But we can use the power of acceleration to help our companies achieve greater success in 3 ways: Pipeline Acceleration: increasing the speed of conversion from initial response to lead, opportunity and sale. At the top of the funnel is lead follow-up: this may be the easiest item to consider.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

MAY 18, 2010

Not monitoring – While you cannot control the conversations out in the socialsphere, you can monitor and respond when appropriate.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 19, 2010

Conversions increase. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Marketing spend is much more efficient. And customer lifetime values increase.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful server wanted it to. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

AUGUST 24, 2010

The chat hashtag is used to link the tweets together in a virtual conversation so that all participants can follow along. A recent study from 360i showed that 75% of the tweets from brands/marketers can be classified as general brand information/news and only 16% are used to converse with consumers.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Engage in a conversation with them. Maybe there’s a better solution…perhaps try putting yourself in the shoes of the customer.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

DECEMBER 9, 2010

I hope this post helps, even just one person, to wade in to the conversation, to connect and even to share. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JUNE 7, 2010

Put “share this” and “follow us” links on all emails and web pages. Most important – listen to the conversations and use those insights to drive integrated campaigns that use traditional, digital, and social tactics in harmony- centered on meeting a well-defined customer need. My advice is to start small.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

OCTOBER 14, 2010

Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). As always feel free to call me with any additional questions.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

MAY 12, 2010

In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective. The metrics you chose should be quantifiable and aligned to your sales goals. Think sales, leads, pipeline. Ask your current customers. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

MAY 10, 2010

They want to understand who the “influencers&# are so they can “listen&# to them, possibly “engage&# with them, and “monitor&# the brand conversation for swings in positive or negative “sentiment&#. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

They want to understand who the “influencers&# are so they can “listen&# to them, possibly “engage&# with them, and “monitor&# the brand conversation for swings in positive or negative “sentiment&#. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JULY 29, 2010

I actively and passionately participate in social media conversations with authenticity and I do it because I want to. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

MAY 17, 2010

By inviting your employees to engage in regular and meaningful conversation, you establish trust, build credibility, and show that you are interested in keeping them happy, engaged, and productive. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

By inviting your employees to engage in regular and meaningful conversation, you establish trust, build credibility, and show that you are interested in keeping them happy, engaged, and productive. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

Quantity Confessions Of A B2B Marketer Lead Generation Programs That Work How To Focus On Your Marketing Plan About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Why does the sun rise in the East? — It just does.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

One group that is often left out of these conversations is the sales team who may have the most to gain from well-executed social strategies. As I’ve stated before, we are all in our roles to help our companies get and keep customers (sales). In the end, I think Frank got it just right.

Social Media 100

Social Media Demand Generation Agencies Media PR 100