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Starting a Blog for Your Business: Checklist

Sharpspring

But keep in mind that your existing team knows your existing customers best, so they will relate to their needs and align their content to their personas much easier than anyone from outside. Taking this step is important because you need to keep your conversion in mind when planning your blogging strategy. BONUS TIP: Persevere.

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Top seven chatbot platforms and tools available

ClickZ

Reports with actionable insights enable you to make data-backed business decisions and work on your conversational strategy growth. The tool easily provides summaries of messages sent and received, active users, and even a user persona. Slack, Google Sheets, RSS feed, JSON API, Shopify, website, forms, Alexa, WP, Zapier, and more.

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11 Reasons Why Prospects Don’t Convert Into Customers

Convince & Convert

The leading “conversion repellents.”. Here are eleven conversion killers I come across time and again. Conversion aversion. Sufferers of this disorder can’t even justly claim to have crappy conversion rates because they have no definition of conversion. Your website traffic comes from other websites.

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11 Tips to Help Improve Your Brand's Communication Strategy

Hubspot

Here are 11 key tips to help improve the way your brand communicates with consumers. 2) Have a Conversation. Remember that voice and tone matter; they humanize your brand and let you take part in conversations naturally. 3) Create Buyer Personas. Cater to your buyer personas and post the kind of content they enjoy.

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How to Define & Measure Social KPIs – Part -1

Valasys

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Well-ordered social media advertising & promotions have the following key advantages: It drives traffic.

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Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]

Hubspot

You’ve spent hours (or even days) creating content you think your buyer personas would love, only to have someone else reap the benefits on their own site? Referral Traffic : Dive into your marketing analytics to see which sites are sending you traffic. Then the anger sets in. Take a peek to see if your content appears there.

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10 Habits of Top-Notch Content Creators

Hubspot

These goals should relate to your results-driven goals, such as how much traffic and leads you want to generate from your content creation efforts. Load up your RSS reader with websites and blogs pertaining to your industry so you can stay in the know (and open up the potential to jack the news). Keeps Customer Personas in Mind.

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