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Hindsight 20/20 Series: 4. Your social business platform as a shopping mall

Biznology

After a while, you’ll have to figure out what is the real difference between your social business platform, and all the communications and collaboration products that preceded it, like your intranet web content management system, your corporate wiki, your SharePoint or Lotus Notes, email and telephones.

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A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

The term Web 2.0 purposes include social bookmarking, wikis, podcasts, blogs, and software for personal expression and sharing (e.g., Chris Dede is Timothy E. Wirth Professor in Learning Technologies at the Harvard Graduate School of Education. is redefining what and how and with whom we learn. tools (e.g.,

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B2B marketers are stumbling in the dark

Online Marketing Institute

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). But there is no such thing.

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Getting Everyone on Board: 13 Tips for Gaining Buy-In for Experimentation

Convert

While no two companies and their cultures are the same, I’ve come across a few “soft skills” that will help you build the case for experimentation and conversion rate optimization at your company. Companies that run more experiments learn faster, iterate to optimal outcomes, and lean on data to facilitate better business decisions.

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