Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

MAY 18, 2010

Not monitoring – While you cannot control the conversations out in the socialsphere, you can monitor and respond when appropriate.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

AUGUST 3, 2010

These tools can all be used to monitor industry and competitive conversations. .&# He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. These insights will guide the content you need to create for an effective campaign.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

DECEMBER 7, 2010

Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful server wanted it to. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

OCTOBER 26, 2010

It means having real conversations with them. No, not the kind of listening that will allow us to be more efficient in sending unwanted messages. It means listening to what will make our customers lives better. It means opening up to real criticism and actually listening.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

AUGUST 24, 2010

The chat hashtag is used to link the tweets together in a virtual conversation so that all participants can follow along. A recent study from 360i showed that 75% of the tweets from brands/marketers can be classified as general brand information/news and only 16% are used to converse with consumers.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

OCTOBER 19, 2010

Conversions increase. By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel. Marketing spend is much more efficient. And customer lifetime values increase.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

SEPTEMBER 9, 2010

Engage in a conversation with them. Maybe there’s a better solution…perhaps try putting yourself in the shoes of the customer. They want a product that exemplifies a need. Give them what they want. Ask them specific questions, enlighten them.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

DECEMBER 9, 2010

I hope this post helps, even just one person, to wade in to the conversation, to connect and even to share. I have come to the conclusion that it is a matter of survival and I welcome more folks to come to that conclusion too.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JUNE 7, 2010

Put “share this” and “follow us” links on all emails and web pages. Most important – listen to the conversations and use those insights to drive integrated campaigns that use traditional, digital, and social tactics in harmony- centered on meeting a well-defined customer need. My advice is to start small.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

MAY 12, 2010

This is where the conversation with sales and the relationship with your vendor partners pay off. The focus of the post was on Lead Generation ROI and the tremendous waste that often occurs in spending campaign dollars inefficiently in this area. One important factor to consider here: what does sales call a lead and what do they want?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 14, 2010

This is where we select keywords based on quantifiable research like volume of searches and likelihood of conversion. We use the actual volume of searches, conversions and other data to tell us what search terms are being used most often by software prospects. Did I mention this is really hard to explain?

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

MAY 10, 2010

They want to understand who the “influencers&# are so they can “listen&# to them, possibly “engage&# with them, and “monitor&# the brand conversation for swings in positive or negative “sentiment&#. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

They want to understand who the “influencers&# are so they can “listen&# to them, possibly “engage&# with them, and “monitor&# the brand conversation for swings in positive or negative “sentiment&#. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JULY 29, 2010

I actively and passionately participate in social media conversations with authenticity and I do it because I want to. Social media is a way to converse with customers. A company brand is directly impacted by the voice of its employees, along with customers, partners and the larger community and ecosystem in which it participates.

Social Media 100

Social Media Personalization Branding Brand Identity 100

Marketing Insider Group

MAY 17, 2010

By inviting your employees to engage in regular and meaningful conversation, you establish trust, build credibility, and show that you are interested in keeping them happy, engaged, and productive. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

By inviting your employees to engage in regular and meaningful conversation, you establish trust, build credibility, and show that you are interested in keeping them happy, engaged, and productive. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. As you said, the conversation continues… Ruari Kirwan Nov 12 2010 My first time here too. What is a salespage? Who should manage it? — It just does.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

One group that is often left out of these conversations is the sales team who may have the most to gain from well-executed social strategies. In the end, I think Frank got it just right. No one will “win” and no one will “own” social media in the same way that no one owns the customer.

Social Media 100

Social Media Demand Generation Agencies Media PR 100