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Top 10 marketing automation tools every marketer must have

ClickZ

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Uses keywords to optimize blog posts and the landing pages. Perfect for: Content Marketing.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Semrush) 75% of users don’t look beyond the first page of search results. NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. DemandMetric) Websites with active blogs have 434% more indexed pages and 97% more inbound links compared to those without blogs.

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7 Ways To Kick Start B2B Sales Teams

Adobe Experience Cloud Blog

To invigorate your sales efforts, try these 7 ways to kick-start your sales team: Align with marketing – Get your sales department on the same page with marketing when defining what your company’s ideal leads look like. arena, there are new and better ways to fine-tune the entire sales process from lead generation through sales conversion.

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21 Internet Marketing Stats That Will Blow Your Mind

Hubspot

Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Just want to sound smart in board meetings? Tweet This Stat!

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn.

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Why You Should Question Most Video Marketing Stats You See

Contently

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

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64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Six Landing Pages Tools and Resources. online calculator). blog post).