Oktopost

APRIL 22, 2019

An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion. The YouTube ad would get 100% of the credit for that conversion. What Are Attribution Models? Google Attribution 360.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Mobile-First Indexing Makes Its Debut. These rich results are expected to take up nearly the entire screen on mobile.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Mobile-First Indexing Makes Its Debut. These rich results are expected to take up nearly the entire screen on mobile.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

Online Marketing Institute

NOVEMBER 16, 2012

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. You look horrible on mobile. Many of us look at mobile when we are mobile. Sponsored by Doubleclick. You flaunt their data.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Choozle

MARCH 2, 2024

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. Publishers can then share this data with agencies or advertisers, enabling the delivery of targeted ads.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Porch Group Media

OCTOBER 29, 2020

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. Back in 2017, ad serving firm Flashtalking analyzed 20 advertisers worldwide and found that 64% of their tracking cookies were either blocked or deleted by web browsers.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Advertising Agencies 49

LeadSquared

JANUARY 21, 2014

How to increase website conversion rates? There can be multiple ways to improve the website conversion rates. The landing page must be relevant to your ad copy ‘or’ ad image, otherwise the conversion rates would drop. The website conversions would also depend on what you have to offer. Question 5. Question 8.

Display 52

Display FAQ Traffic Paid Search Agency 52

QuanticMind

MARCH 22, 2017

pictured: Bart Heideman, Global Product Lead, Conversions for @google ). The minimum threshold for using DDA is running campaigns that pull in a minimum of 20,000 clicks and 800 conversions within a 30-day time limit. Search keyword “best phone” -> search keyword “Google Pixel” gets 2% conversion rate.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

Marketing Insider Group

JULY 21, 2015

Bots: Automated scripts that scour the web and click on advertiser banners. And trust is what drives conversion to real sales, real customers and real business value. “ The average click through rate of display ads is 0.1%. ( DoubleClick ) . About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) .

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Martech Advisor

SEPTEMBER 19, 2019

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities. And now, almost twenty years after the dot-com boom, this democratization of digital advertising has never been more stable.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72