Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

FEBRUARY 17, 2016

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. 6) LandBook. Analytics Tools.

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Convert

OCTOBER 2, 2020

A/B testing is part of a larger conversion rate optimization (CRO) strategy, where you collect qualitative and quantitative data to improve actions taken by your visitors across the customer life-cycle with your company. Traffic is split at random so that one group sees version A while the other sees version B.

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93

Convert

MARCH 9, 2023

Which conversion rate optimization platform is the right fit? We already know that A/B testing is great in the way it reveals opportunities to improve your user experience and generate more revenue from available traffic but is it right for you right now? Certified Google Optimize experts knew of the sunset since March 2022.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

MARCH 9, 2023

Which conversion rate optimization platform is the right fit? We already know that A/B testing is great in the way it reveals opportunities to improve your user experience and generate more revenue from available traffic but is it right for you right now? Certified Google Optimize experts knew of the sunset since March 2022.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Hubspot

FEBRUARY 26, 2018

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. This is a process called multivariate testing. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Identify your goal.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Convert

OCTOBER 27, 2021

Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You can test how well that traffic converts on that page. In reality, it belongs to a larger methodology called CRO or Conversion Rate Optimization.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52