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How to Optimize the Cost of B2B Marketing

Valasys

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Tracking the researching habits of the buyer personas & diving them into several clusters on the basis of their demographic, technographic, firmographic, fit-data, psychographic, cookie-data, intent data as well as on the basis of their past browsing history & buying preferences, helps the marketers run hyper-personalized campaigns for them.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Analyzing the data over a while, allows the marketers to deduce which pieces of content they need to adhere to & how the ABM campaigns must be manipulated & split-tested time & again to optimize the sales conversions. Assimilate the intent Data for Targeting : . Using Intent Data With Content Strategy : .

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10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Thus, sales cycles are prolonged.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

Smart B2B marketers need to empower customers more, leveraging the technics of omnichannel marketing so as to optimize their experiences to generate more conversions. Our hyper-targeted pieces of content help B2B marketers in achieving their bottom-line goal of Conversion Rate Optimization (CRO).

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How to set-up a Strong Email Preference Centre in the Post-GDPR Era

Valasys

As the prospects are supplied with highly-tailored pieces of content that resonate with their pain-points or with their interests, the subscribers not only show higher engagement but also quickly proceed towards further actions aligned with the optimization of the website conversion rates. Status quo Post-GDPR.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

Higher Page Views per Visit & Lower Bounce Rates . Visit & Visitor Conversion Rate ; are vital factors in deciding the rankings of a website on SERPs . The characteristic features of this algorithmic update are as follows: Hummingbird personalizes & prioritizes the results on the SERPs as per the users’ intent.