Buying Online Display; Click-through Rate & Conversion Considerations
NuSpark Consulting
DECEMBER 29, 2013
Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance. If you are running display campaigns, and showing a typical 80-90% bounce rate, you have a reason to be concerned. Thus, display can be considered a branding medium.
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