Adobe Experience Cloud Blog

AUGUST 21, 2017

The closer the ad matches the page and terms of the offer, the greater chance of conversion,” says Finge, CEO of ConversionLab , a conversion rate optimization agency. First off, stop sending PPC traffic to your website. Source: Unbounce’s Conversion Benchmark Report. What Makes a Good, Soft Landing?

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Adobe Experience Cloud Blog

JULY 3, 2017

CTR: Click-through rate of impressions to clicks as a percentage. CPC: The average cost-per-click across a campaign. For your PPC efforts, your results may look something like this: Going by this data alone, you might conclude that Campaign #2 is your highest performer, while Campaign #4 is hemorrhaging the most money.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? Is it worthwhile to go beyond Google for B2B?

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 25, 2017

To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI. Google can then cross-reference this search data with conversion rates on similar ads. When it comes to optimizing PPC performance , the impact is made on the other side of the click. Tip #2: Use CRO Principles to Optimize Landing Pages.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: The faster the follow-up with an SQL, the higher the close rate. . Common tool used: Marketo. . #4: The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Albacross

APRIL 24, 2019

The quality of your landing page will largely decide the success of your lead generation campaigns, so you need to take as much time as necessary to develop and tweak it to maximize your conversion rate. This applies to not just websites and landing pages, but also PPC ads and email campaigns. Conversion Rate.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101