Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. Price and product are only two of many operational GTM levers. It’s the same now as it was in 2016 when initial studies began.

Marketing Analytics Tools 129

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 129

Attendify

JUNE 13, 2019

The fact is that as event technology becomes increasingly commoditized—the marketplace now hosts hundreds of event apps alone—the heat is on for vendors to go beyond product capability when differentiating themselves. Finally, look for a company that offers multiple pricing options with distinct terms. How to gauge vendor transparency.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Hinge Marketing

JANUARY 31, 2022

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. The firm sells this service as packages carefully priced for this niche market. Differentiated Marketing Examples.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Hinge Marketing

JULY 18, 2019

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. The firm sells this service as packages carefully priced for this niche market. Download The Marketing Planning Guide.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Content Standard

DECEMBER 6, 2023

Using the HFMA study, Health System Purchase Plans 2023 , I’m going to walk you through the specific information I would pull from this report and how I would translate it into content strategy. Consider a late-funnel document that covers your approach to contingency pricing, flexibility with implementation costs, and free trials.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

markempa

FEBRUARY 6, 2018

The idea that if you can offer your customer broader solutions, that’s going to allow you to stand out, to differentiate yourself, to command price premiums in the marketplace. If that’s what’s important to them, how can I help them get there better than if they ultimately are planning on getting there on their own?

Organization 264

Organization Research Work Management Marketing Management 264