Attendify

JUNE 13, 2019

After a multi-month search, we signed with a software company that promised its application would check all the boxes. The fact is that as event technology becomes increasingly commoditized—the marketplace now hosts hundreds of event apps alone—the heat is on for vendors to go beyond product capability when differentiating themselves.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Hinge Marketing

JANUARY 31, 2022

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. The firm sells this service as packages carefully priced for this niche market. Differentiated Marketing Examples.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

Hinge Marketing

JULY 18, 2019

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. The firm sells this service as packages carefully priced for this niche market. Download The Marketing Planning Guide.

Differentiation 92

Differentiation Marketing Budget Work Management Marketing Automation Services 92

Salesforce Marketing Cloud

APRIL 29, 2022

Energy and utility companies make contingency plans. Especially in times of crisis, customer experience is still a key differentiator. Customers have said they want support on every channel, immediate responses, and the ability to see all activities, accounts, and personalized recommendations.

Customer Satisfaction 98

Customer Satisfaction Marketing AI Work Management Marketing Management 98

Customer Experience Matrix

NOVEMBER 25, 2008

Marketbright sees its most important differentiator as a sophisticated architecture designed to coordinate marketing activities throughout a large organization. Pricing ranges from $20,000 to $200,000 per year based on the modules and number of users, so the system is financially competitive facross the spectrum. Hubba hubba, eh?

Demand Generation 120

Demand Generation User-Generated Content Work Management Demand 120