websites Content Related Topics 
Tony Zambito
SEPTEMBER 21, 2011
B2B companies are very unconformable with creativity…especially when it comes to their website. Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas.
Tony Zambito
OCTOBER 12, 2020
Many customer experience efforts by B2B organizations have content marketing as a cornerstone for such initiatives. With online research as the most important element of B2B purchase decisions, many B2B organizations are putting emphasis on developing content-driven customer experiences. Perhaps even more.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tony Zambito
MARCH 6, 2017
However, it is intelligence that remains activity based regarding buyer activity on websites. Inside the bubble, intelligence is gathered to support predefined expectations around CX, account-based marketing, buyer’s journey, content marketing , content conversion rates, etc. This also occurs on the level of the buy decision.
Tony Zambito
OCTOBER 27, 2018
Many customer experience efforts by B2B organizations have content marketing as a cornerstone for such initiatives. In a previous article , I mentioned that one of the most heavily produced forms of marketing advisory content has to do with mapping content to the buyer’s or customer’s journey. Perhaps even more.
Tony Zambito
DECEMBER 20, 2020
A key buyer insight coming out of the pandemic is B2B buyers are experiencing content fatigue. Who as a group, are undergoing the greatest barrage of content since the digitization of content began. With many B2B organizations tethered to activity-based metrics, the response is – you guessed it – more content marketing activity.
Tony Zambito
MAY 13, 2011
The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions. In terms of both influence and usage, company websites were still at the top of the list. .
Tony Zambito
FEBRUARY 7, 2012
Here is a portion of what he said: “As more buyers wait to engage with sales and as more companies, in order to attract potential buyers, open up their content, the need to meet your audience’s needs before you know who they are is likely going to be one of the next revolutions we see.”. Smart Content. Rush to Tactics.
Expert insights. Personalized for you.
100 
Let's personalize your content