Chris Koch
JUNE 18, 2012
The posts won’t be controversial so much for the content itself (although I hope that that happens eventually) as for the way I’m presenting it. Transparency is the “hidden” problem. I’m going to channel other people’s ideas, not my own. You can read the entire post here.
Chris Koch
NOVEMBER 11, 2011
And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Not that the defenses were much more than Maginot Lines to begin with.
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Chris Koch
NOVEMBER 11, 2011
And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Not that the defenses were much more than Maginot Lines to begin with.
Chris Koch
FEBRUARY 12, 2010
The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. Content companies are different. Transparency? Oh wait, I forgot.
Chris Koch
AUGUST 16, 2011
Anecdotally, we hear that content gets exponentially more clicks when there’s no registration form attached to it. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Privacy is a concern in B2B, too. Yet even in B2B, we have a growing concern over privacy in lead management.
Chris Koch
AUGUST 16, 2011
Anecdotally, we hear that content gets exponentially more clicks when there’s no registration form attached to it. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Privacy is a concern in B2B, too. Yet even in B2B, we have a growing concern over privacy in lead management.
Chris Koch
APRIL 30, 2010
We can’t simply create an application that links to static website content, for example. Mobile doesn’t magically make static content exciting. By making its software development processes transparent within WikonnecT—e.g., But first, we need to establish the reason for going mobile.
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